Projects

The Challenge

Process

Discovery

Conducted ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Projects

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this approach matters.